Virtual GMM - June 2020

Description

Join us on Thursday, June 11th, via Zoom as we hear from speaker Deana Ivey, Executive Vice President and Chief Marketing Officer for the Nashville Convention & Visitors Corporation (NCVC). Deana Ivey will be speaking with us on the "Good to Go" Program designed to improve safety for residents and visitors as Nashville starts to reopen. "Good to Go" is a new program launched by NCVC, in collaboration with Vanderbilt Health and Ryman Hospitality Properties, provides businesses with enhanced safety resources and best practices. 

Get to Know Our Guest Speaker:



Deana Ivey
Executive Vice President and Chief Marketing Officer
Nashville Convention & Visitors Corp

Deana Ivey serves as Executive Vice President and Chief Marketing Officer for the Nashville Conventions & Visitors Corp and has been with the organization since 1997. She helps oversee and coordinate the organization's marketing efforts as Nashville continues its momentum as a top global destination. The city's tourism industry is at an all-time high with 15.8 million annual visitors and $7 billion in direct visitor spending. Ms. Ivey has played a key role leading in Nashville in branding itself around the world as Music City. She has been instrumental in creating and producing successful marketing initiatives for the city, including "Let Freedom Sing! Music City July 4th", "Music City Midnight: New Year's Eve in Nashville", Music City Walk of Fame and two award-winning Nashville documentaries. Before her work in Nashville, Ms. Ivey served the tourism industry in Pigeon Forge and Gatlinburg for 10 years.